Evangelizing UX Research with Research Postcards
Challenge
This internal project was inspired by a realization that we ran research in a silo of the the design team and the product manager. We wanted to get more people excited about the research we were doing at the organization.
However research decks are in-depth and ultra-specific to a project. We tasked ourselves with sharing out research that would provide valuable insights across teams without putting effort on the employee to read through a deck.
Objective
Present engaging, bite-sized insights that we could share via Slack to improve visibiltiy into UX research beyond the EPD team and increase empathy with our users.
Early Designs
I collaborated with a designer to work on a design that would work well for different types of research studies. We were inspired by postcard shareouts we’d seen discussed in UX conferences.
Iterations
We gathered feedback from the design team and created postcards for different types of research.
Interviews or surveys could be sampled easily in the card, but usability studies (like below) were more challenging.
We circulated findings primarily from interview and survey studies, finding them to be more effective...
...and sent one out to the product organization on Slack every week for a quarter.
Outcome
Colleagues interacted with the posts in Slack, and we also saw increased activity in our research library, with more employees reading through reports and asking questions or commenting what they had heard in their experiences. We saw the number of research requests double the following quarter.
This was a fun challenge that differed from most projects I work on, as it required thinking through the design of the cards, as well as distilling long research reports into a bite-size, but still valuable, piece of information.